Content Marketing Archives - Page 2 of 3

How to Optimize Law Firm Press Releases

Press releases are a great way to spread the message about your law firm, whether it’s new cases you’ve won or new partnerships you’ve built. They do not replace full-scale PR outreach to journalists but can get your story

Infographics and Images for Law Firm Content Marketing

It’s said that a picture is worth a thousand words. That is why your content needs to include images in addition to text, audio and video. Infographics are an effective way to take images to the next level, and

Podcast Marketing for Law Firms and How to Set One Up

With the rise of the internet, potential clients, other lawyers, and industry experts have full control over how they consume their information. Some like to read blog posts, some prefer to watch videos, but a growing group of people

Law Firm Video Marketing and YouTube SEO Essentials

According to Cisco, by 2021, video will make up 80% of global web traffic. It just so happens that videos are one of the top three to five ways you can get links to your law firm website. Videos

Guest Blogging Opportunities for Law Firm Branding and SEO

As a new or established law firm, it’s not enough to have just a website and/or social channels. The reason is that your reach can only go so far. When you launch your new website, or you want to

Law Firm Blogging 101 and SEO Best Practices

As you know, the more people know about your law firm and the work you do, the better chance you have of them reaching out to you. But how do you expect them to reach out to you if

Optimizing Your Main Law Firm Website Pages

Back in 1995 we had to convince people that websites were important. Today there are very few people left who don’t understand that your website is at the heart of all of your marketing, yet websites are often left

How to Do Content Marketing for Your Law Firm [Overview]

This is #4 of the in-Depth versions of the 7 Key SEO Ranking Factors Content — whether it’s read, listened to or watched on video — is how you attract your clients, prove your authority, and start to build

Competitive Analysis in Legal Content Marketing and SEO

Before you even begin to work on your SEO and content strategy for your law firm, it’s important you conduct a competitive analysis. To me, this is really fun because it is where your path becomes crystal clear. You

10 Key Legal Marketing Mistakes to Avoid

[caption id="attachment_1756" align="alignright" width="300"] note: book is coming out on January 1, 2020.[/caption] Before you begin to flesh out your legal SEO and content marketing plan and then implement it, please review this important list of key things to

1 2 3

Category: Content Marketing