John McDougall, Author at Rainstar Digital

Build Your Brand for Positive Impact on SEO

This is #1 of the in-Depth versions of the 7 Key SEO Ranking Factors The first thing that comes to mind for most of us when we think of branding is the visual identity of a firm. However, your

Overview of SEO Ranking Factors in Legal Marketing

Overview of SEO Ranking Factors In this section, we share an overview of law firm search engine optimization (SEO) ranking factors and how they go together. What used to work in SEO just a few years ago won’t work

Competitive Analysis in Legal Content Marketing and SEO

Before you even begin to work on your SEO and content strategy for your law firm, it’s important you conduct a competitive analysis. To me, this is really fun because it is where your path becomes crystal clear. You

10 Key Legal Marketing Mistakes to Avoid

[caption id="attachment_1756" align="alignright" width="300"] note: book is coming out on January 1, 2020.[/caption] Before you begin to flesh out your legal SEO and content marketing plan and then implement it, please review this important list of key things to

Legal Marketing Roadmap and Strategy Template

Here’s how to create a simple legal marketing plan that will put your lack of strategy to bed once and for all. A roadmap that is unfinished is useless. In my first book, Web Marketing on All Cylinders, I

Introduction to Content Marketing and SEO for Law Firms

Why Content Marketing and SEO Has Become as Important to Law Firms as Getting Referrals [Book Introduction] *This is the introduction to my upcoming book Content Marketing and SEO for Law Firms: When I started selling websites in 1995, I

Foreword to Content Marketing and SEO for Law Firms

Marketing for law firms has undergone radical changes because of the internet, and it’s not always easy to know what is effective and what is a waste of time. Most attorneys have a sense that blogs and various forms

Email Marketing Tips For Law Firms

Email communication is arguably the best way for law firms to nurture leads and maintain existing relationships with their clients. It’s a cost-effective content marketing strategy that delivers a high ROI. In fact, you can expect a $44 return

Top 10 Reasons Law Firm SEO Fails: 2019 checklist

If you want a bit of a summary on why SEO fails before you dig into this chapter start with this list of things to avoid. Tech issues: Slow page load, not having a secure site even if you don't

Why Your Law firm Should Start Using Webinars

If you’re looking for new, innovative ways to use the world of online to educate your current clients and reach a new audience, you should consider using webinars as part of your law firm’s marketing strategy. Webinars are a

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Author: John McDougall