John McDougall, Author at Rainstar Digital

Top 9 Things Law Firms Should Track in Google Analytics

Keeping focused with analytics will keep you on the fast track to getting more sales. Avoid getting overwhelmed by looking at too much web analytics data and focus instead on the key performance indicators (KPIs) that matter most to

10 Things Great Law Firm Websites Do Right

Trying to keep your website functioning at its highest potential is no easy task with everything else you have on your plate. That’s why this short list of important things to adjust can help you quickly home in on

Law Firm Case Studies for More Persuasive Content Marketing

Now that people are coming to your site because of your impressive content, make sure to tell the stories of your best customers. Case studies are like testimonials on rocket fuel and can also increase your visibility, if you

Law Firm Link Building Using Creative Link Bait for Advanced SEO

Given that Google admits that content, links, and RankBrain are the three main ranking considerations, getting links is not optional. Here’s how to get links without giving in to black hat (unethical) tactics. The great thing about high-quality link

FAQ Pages and Voice Search Optimization for Law Firms

If you have been studying digital marketing, you might be sick of hearing the phrase “artificial intelligence” because everyone is trying to take advantage of it. In this section, we look at how you can get in front of

Webinar Marketing Roadmap for Law Firms

Webinars are one of the most engaging and personal types of content, and they can help your firm get great leads and build your email list. Different from seminars, which usually happen face-to-face, webinars are conducted online. This means

How to Optimize Law Firm Press Releases

Press releases are a great way to spread the message about your law firm, whether it’s new cases you’ve won or new partnerships you’ve built. They do not replace full-scale PR outreach to journalists but can get your story

The Benefits of Creating E-books for Your Law Firm

Did you know that most people searching the web or visiting your site are not ready to hire you when they land on your website? In terms of where they fit in your sales funnel, they’re generally right at

Infographics and Images for Law Firm Content Marketing

It’s said that a picture is worth a thousand words. That is why your content needs to include images in addition to text, audio and video. Infographics are an effective way to take images to the next level, and

Podcast Marketing for Law Firms and How to Set One Up

With the rise of the internet, potential clients, other lawyers, and industry experts have full control over how they consume their information. Some like to read blog posts, some prefer to watch videos, but a growing group of people

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Author: John McDougall