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Month: November 2019

FAQ Pages and Voice Search Optimization for Law Firms
  • John McDougall
  • November 30, 2019July 9, 2025
  • Leave a Comment on FAQ Pages and Voice Search Optimization for Law Firms

FAQ Pages and Voice Search Optimization for Law Firms

If you have been studying digital marketing, you might be sick of hearing the phrase “artificial intelligence” because everyone is trying to take advantage of it. In this section, we look at how you can get in front of

Webinar Marketing Roadmap for Law Firms
  • John McDougall
  • November 27, 2019July 9, 2025
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Webinar Marketing Roadmap for Law Firms

Webinars are one of the most engaging and personal types of content, and they can help your firm get great leads and build your email list. Different from seminars, which usually happen face-to-face, webinars are conducted online. This means

How to Optimize Law Firm Press Releases
  • John McDougall
  • November 26, 2019July 9, 2025
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How to Optimize Law Firm Press Releases

Press releases are a great way to spread the message about your law firm, whether it’s new cases you’ve won or new partnerships you’ve built. They do not replace full-scale PR outreach to journalists but can get your story

The Benefits of Creating E-books for Your Law Firm
  • John McDougall
  • November 14, 2019June 17, 2025
  • Leave a Comment on The Benefits of Creating E-books for Your Law Firm

The Benefits of Creating E-books for Your Law Firm

Did you know that most people searching the web or visiting your site are not ready to hire you when they land on your website? In terms of where they fit in your sales funnel, they’re generally right at

Infographics and Images for Law Firm Content Marketing
  • John McDougall
  • November 12, 2019July 9, 2025
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Infographics and Images for Law Firm Content Marketing

It’s said that a picture is worth a thousand words. That is why your content needs to include images in addition to text, audio and video. Infographics are an effective way to take images to the next level, and

Podcast Marketing for Law Firms and How to Set One Up
  • John McDougall
  • November 11, 2019July 9, 2025
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Podcast Marketing for Law Firms and How to Set One Up

With the rise of the internet, potential clients, other lawyers, and industry experts have full control over how they consume their information. Some like to read blog posts, some prefer to watch videos, but a growing group of people

Law Firm Video Marketing and YouTube SEO Essentials
  • John McDougall
  • November 7, 2019July 9, 2025
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Law Firm Video Marketing and YouTube SEO Essentials

According to Cisco, by 2021, video will make up 80% of global web traffic. It just so happens that videos are one of the top three to five ways you can get links to your law firm website. Videos

Guest Blogging Opportunities for Law Firm Branding and SEO
  • John McDougall
  • November 5, 2019July 9, 2025
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Guest Blogging Opportunities for Law Firm Branding and SEO

As a new or established law firm, it’s not enough to have just a website and/or social channels. The reason is that your reach can only go so far. When you launch your new website, or you want to

Law Firm Blogging 101 and SEO Best Practices
  • John McDougall
  • November 4, 2019July 9, 2025
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Law Firm Blogging 101 and SEO Best Practices

As you know, the more people know about your law firm and the work you do, the better chance you have of them reaching out to you. But how do you expect them to reach out to you if

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