Social Media
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John McDougall will discuss your digital marketing goals and suggest strategies to double your sales. (Others charge up to $500 for this.)
Schedule your FREE website strategy session
John McDougall will discuss your digital marketing goals and suggest strategies to double your sales. (Others charge up to $500 for this.)
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- What successful law firms do differently (and others get wrong).
- How to easily identify your website’s biggest opportunities.
- A step-by-step guide to apply our Raindrive framework™ to dramatically increase your sales
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Testimonials
John delivered a compelling program at the Legal Marketing Associations chapter’s regional conference on Internet marketing that left the audience with practical strategies on the best ways to increase your ROI. It was quite apparent that John has an in-depth understanding of web marketing strategy, as well as Google algorithms and how they impact search results.
Christopher Newman
Cooley LLP
I learned more today about web-based marketing than I have in the last 10-12 years. It feels like some very dynamic, strong, smart people “have my back” on the web, while I wail away in court day after day. The reduction in my stress level from a business/practice perspective can’t be overstated. Thanks again for all you are doing.
Attorney Michael Bowser
P.C.
Picture a blind man (me) being guided (by you) through a (Google) minefield. Everything you (and the “McDougall Team”) have done for me and my website is more than I ever could have imagined. I’m trying not to sound “unprofessional,” but it’s wonderful! Again, thank you!
John F. Murphy
Esq. – The Whistleblower Lawyer
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Effective Law Firm Social Media Management and Training
Effective Law Firm Social Media Management and Training
Social media should be part of every comprehensive rainstar digital campaign, but when done incorrectly, it can be a waste of time or worse, a money sink.
If you’ve struggled to effectively use social media to your law firm’s advantage, I can help. We’ll discuss SMART goals, content ideas, and how to best reach your target market. We’ll use the latest analytics tools to effectively measure the success of your law firm’s social media marketing and will custom tailor the strategy based on analytics data. This means you never spend too long doing what doesn’t work for your audience and do more of what does work.
Why Consider Me?
Why Consider Me?
I’ve been working in the digital marketing industry since its inception and have been invited to advise colleges for their social media marketing coursework and accreditation.
I’m the author of multiple books on content and SEO that illustrate my passion for excellence in marketing. With 26 years of consistent results, I combine large marketing firm expertise with one-on-one personalized service.
Work with me directly, with no long-term contracts that allow you to cancel anytime.
Here’s what I don’t do:
Here’s what I don’t do:
1. Post to your law firm’s social media channels on your behalf just to fill a quota.
2. Assume that organic social reach is still strong enough to drive lots of leads for the average law firm.
3. Fail to integrate your legal content marketing strategy with your social media strategy.
Instead, Here’s what I do:
Instead, Here’s what I do:
1. Help you build a personal brand on the social media platforms that are the most relevant to your potential clients.
2. Focus on thought leadership and authority building.
3. Streamline services to save you time and money by deeply tying advanced SEO content with proven social media marketing strategies.
4. Teach and empower you to get actively involved in social media and create conversation and communication with potential clients – this is where the engagement happens.
5. Ensure that your accounts are either active or closed, so that prospective clients, visitors, and referrals see only recent, relevant content.
social media for law firms.
Build Your Legal Brand Across Key Platforms
Build Your Legal Brand Across Key Platforms
Use LinkedIn, YouTube, Facebook, and Twitter to grow authority, reach new clients, and stay visible.
Social media helps law firms build authority and reach the right audience. LinkedIn boosts credibility, YouTube drives trust, Facebook attracts leads, and Twitter connects you with media and influencers. A focused strategy on each platform delivers real results.
Linkedin Marketing
LinkedIn is one of the most effective platforms for law firms to build thought leadership and connect with peers, mentors, and potential clients. It’s a key space to grow your professional presence in the legal industry.
Using my 9-Step LinkedIn Road Map, I help law firms optimize both company pages and individual attorney profiles for maximum visibility. We’ll make sure your firm is positioned to promote its services and content effectively.
- Optimize attorney profiles
- Update your firm’s LinkedIn page
- Use LinkedIn to share content
- Strengthen connections
YouTube Marketing
YouTube is the second largest search engine and a major platform for client engagement. Yet many law firms still miss the opportunity to use video to explain legal topics, answer common questions, and humanize their attorneys.
With a Google-approved video strategy, I help firms build authority, improve SEO, and increase conversions. Whether you need full-service support or team training, I’ll ensure your video content drives real results.
- Create videos that answer real client questions
- Improve landing page performance with video
- Boost SEO with optimized video content
- Build trust by showing the people behind your firm
Facebook Marketing
Facebook’s organic reach is limited, but its ad platform can deliver fast, effective results-especially in niches like estate planning, elder law, and mass torts. With a Facebook page in place, you can run ads and supplement with light organic posting to test what works best.
Use Facebook to share legal content, promote events, and highlight client outcomes. Messenger can also serve as a simple tool for lead conversion and client communication.
- Run targeted ads for high-converting legal niches
- Share helpful content to build trust and visibility
- Promote webinars, Q&As, or local events
- Use Messenger to answer questions and capture leads
Twitter Marketing
Many law firms overlook Twitter, but it offers unique exposure opportunities—especially when you engage with journalists and industry voices. With the right approach, Twitter can position your attorneys as go-to experts for legal commentary and insights.
When a journalist quotes or interacts with your firm, their audience is naturally drawn to your profile. This creates opportunities for increased visibility, credibility, and client engagement—all from a single mention.
- Follow and engage with journalists in your practice area
- Share legal insights in clear, concise tweets
- Position attorneys as media-friendly experts
- Leverage mentions to attract new followers and leads
Marketing on Other Social Media Platforms
Marketing on Other Social Media Platforms
There are many other social media platforms that attorneys have had success with. What is most important when choosing where you’ll establish your presence is ensuring you’re on the same platforms your target audience is on and where you can stay consistently active and relevant.
Learn how I can help your law firm turn your social media from a waste of time into a productive part of your overall rainstar digital plan.
Browse our lawyer SEO services that utilize the effective marketing strategies outlined in my latest book on content marketing and SEO for lawyers.
