My name is John McDougall, and I am the CEO of McDougall Interactive, publisher of The Legal Marketing Review and an authority on internet marketing for law firms. Join my SEO coaching program and build influence fast.

My father owned the sixth-largest ad agency in New England so advertising is in my blood. I switched from media planning to web marketing in 1995 and never looked back. I took a class on search engine optimization in 1996, so I am among the earliest adopters of SEO.

Helping Law Firms Win Online with Proven Marketing Strategies

After working with clients across industries—Philips Medical, MIT, Arrow Electronics, and more—I saw the greatest impact when we focused on one niche: law firms. We’ve helped generate tens of millions in legal leads, so I built this blog to share what works. My team of 12+ experts helps law firms craft complete marketing strategies using SEO, paid search, and social media. We focus on quality lead generation that drives real business growth. We specialize in legal content, link building, PR outreach, and video marketing. Our goal is to turn your web presence into a trusted, client-friendly brand—and help you grow beyond referrals.

CEO of McDougall Interactive

  • Experts in SEO, SMO, and paid search

  • Millions in leads generated for firms

  • Legal content, link building, and video

  • Shift to real-time web-based growth