Email Marketing
Schedule your FREE website strategy session
Schedule your FREE website strategy session
John McDougall will discuss your digital marketing goals and suggest strategies to double your sales. (Others charge up to $500 for this.)
Schedule your FREE website strategy session
John McDougall will discuss your digital marketing goals and suggest strategies to double your sales. (Others charge up to $500 for this.)
Download a free copy of our legal marketing book, to learn
- What successful law firms do differently (and others get wrong).
- How to easily identify your website’s biggest opportunities.
- A step-by-step guide to apply our Raindrive framework™ to dramatically increase your sales
Clients
Testimonials
John delivered a compelling program at the Legal Marketing Associations chapter’s regional conference on Internet marketing that left the audience with practical strategies on the best ways to increase your ROI. It was quite apparent that John has an in-depth understanding of web marketing strategy, as well as Google algorithms and how they impact search results.
Christopher Newman
Cooley LLP
I learned more today about web-based marketing than I have in the last 10-12 years. It feels like some very dynamic, strong, smart people “have my back” on the web, while I wail away in court day after day. The reduction in my stress level from a business/practice perspective can’t be overstated. Thanks again for all you are doing.
Attorney Michael Bowser
P.C.
Picture a blind man (me) being guided (by you) through a (Google) minefield. Everything you (and the “McDougall Team”) have done for me and my website is more than I ever could have imagined. I’m trying not to sound “unprofessional,” but it’s wonderful! Again, thank you!
John F. Murphy
Esq. – The Whistleblower Lawyer
Email marketing and marketing automation for law firms
Email marketing and marketing automation for law firms
Keeping in regular contact with your prospects and customers is one of the most overlooked aspects of marketing.
Whether you are looking to start from scratch and have us design, write and manage your email marketing or set up advanced marketing automation systems, I can help you do it right the first time.
Our email marketing programs for law firms include the following
Our email marketing programs for law firms include the following
- Email list maintenance
- Email marketing strategy
- Email marketing reporting
- Email Writing
- Email Design
- Facebook Ads and Google ads to promote your lead magnets
- Email marketing software selection and optimization
- Website call-to-actions that encourage downloads and signups
- Lead magnet creation such as downloadable eBooks, guides, case studies and whitepapers
We will review metrics such as subscribers, open-rates, click-through rates, and conversions. We will strategize to improve your results each month.
Ebook/lead magnet design and marketing automation set up
Ebook/lead magnet design and marketing automation set up
95% of visitors are not ready to buy, so having something for the early stage of the marketing funnel/ buyer’s’ journey is critical. Top of the funnel content like Ebooks and whitepaper downloads help you get more email subscribers. They also are the trigger for marketing automation.
- Strategy
- Cover design
- Proofreading
- Layout
- Call to action
- Goal set up in analytics
- Content based on podcasts
- Ebook landing page with a form
- Placement of call to action on the website
- Marketing automation workflow strategy and set up
- Strategy
- Cover design
- Proofreading
- Layout
- Call to action
- Goal set up in analytics
- Content based on podcasts
- Ebook landing page with a form
- Placement of call to action on the website
- Marketing automation workflow strategy and set up
Recent book turned into ebook and CTA.
Recent book turned into ebook and CTA.
If you do not have email marketing automation software, iContact Pro at $99 a month is likely the least expensive but decent option. (HubSpot is the higher end version of this and MailChimp Pro is $199 a month).
Let’s see how I can help YOUR law firm use email marketing and marketing automation effectively to get and nurture leads.
Browse our lawyer SEO services that utilize the effective marketing strategies outlined in my latest book on content marketing and SEO for lawyers.
