Expert-Led SEO Strategy & Execution
We craft an entire organic search and social plan, from advanced technical audits to link-building and local SEO, positioning your firm for sustainable growth.
Real Results. No Guesswork.
We have led the field of website marketing for Law Firms since 1995.
With a proven track record in legal marketing, Rainstar Digital continues to set the standard for success—delivering strategies that stand the test of time.
We literally wrote the book on legal SEO, equipping firms with best practices to attract high-value clients.
Our insights are featured by The National Law Review, Social Law Library, and Mass Lawyers Weekly.
Since 1995, Founder John McDougall has helped firms boost search rankings, credibility, and authority.
We use AI to scale quality not shortcuts staying aligned with Google’s guidelines to protect your firm’s reputation.
We craft an entire organic search and social plan, from advanced technical audits to link-building and local SEO, positioning your firm for sustainable growth.
High-value content is essential for establishing legal authority. Our proven frameworks-including blog posts, podcasts, YouTube optimization, and e-books-are backed by data, ensuring every word resonates with your target audience.
From LinkedIn thought leadership to managing online reviews, Rainstar Digital helps you maintain a compelling, consistent brand presence across every channel.
An attractive website is just the beginning. Our designs optimize the user experience and integrate with your marketing funnel so casual visitors become engaged prospects.
Google has invited (and paid) for us to visit their headquarters four years in a row—a testament to the exceptional paid ad results we’ve delivered for law firm clients.
At Rainstar Digital, we believe in data-driven, practical solutions that align with your firm’s unique goals. Through our books, blog posts, case studies, and industry analysis, we offer strategic guidance to help you win more clients and beat your competitors.
Check our blog for timely tips and deep-dive articles that come directly from our decades of hands-on experience.
How to handle Google Algorithm shifts for legal websites
Local SEO tactics to attract high-intent clients
Ensuring a high ROI on your pay-per-click (PPC) advertising campaigns
Establishing meaningful online reputations that lead to referrals
We host the Legal Marketing Review podcast—where John McDougall and his guests discuss cutting-edge strategies, compliance pitfalls, and the latest trends in digital marketing for attorneys. Learn from lawyers and marketing staff from law firms, sharing proven tactics and actionable tips based on real experiences.
Discover MoreRainstar Digital takes a unique approach to professional learning. Our Webinars, often done in collaboration with partners like The National Law Review, Social Law Library, and Mass Lawyers Weekly, spotlight actionable insights on digital marketing trends, ethical advertising guidelines, and innovative growth tactics.
Gain practical SEO and content strategies without cutting into billable hours
Learn from seasoned experts, including John McDougall and guest speakers
Engage in live Q&A to troubleshoot real-world challenges
You’ll never be in the dark about where your budget is going or how your campaigns are performing. If you ever decide to leave, we will help offboard you with your new agency. We don’t believe in trapping clients and only want to work with you if you are happy. We value long-term relationships built on trust, not contracts.
With John McDougall at the helm, we bring over 30 years of digital marketing expertise combined with cutting-edge strategies that keep law firms ahead. When you work with Rainstar Digital, you work directly with John McDougall and his right-hand man, John Maher—no handoffs to junior staff, no bait-and-switch.
We understand the unique challenges law firms face—from navigating strict advertising rules to competing in high-cost, high-stakes markets. Our deep industry knowledge allows us to craft marketing strategies that comply with legal standards while standing out in crowded digital spaces.
We don’t just chase clicks or rankings—we build systems that work together. Our strategies combine SEO, targeted content, website design, and social media to create a seamless online experience for potential clients. Every element is aligned to strengthen conversations.
Your legal practice deserves more than cookie-cutter online marketing—it needs a creative partner who understands the nuances of the legal landscape. Whether you’re an emerging boutique or an established regional heavyweight, Rainstar Digital can help you clarify your message, extend your reach, and secure more cases.
John delivered a compelling program at the Legal Marketing Associations chapter’s regional conference on Internet marketing that left the audience with practical strategies on the best ways to increase your ROI. It was quite apparent that John has an in-depth understanding of web marketing strategy, as well as Google algorithms and how they impact search results.
Cooley LLP
I learned more today about web-based marketing than I have in the last 10-12 years. It feels like some very dynamic, strong, smart people “have my back” on the web, while I wail away in court day after day. The reduction in my stress level from a business/practice perspective can’t be overstated. Thanks again for all you are doing.
P.C.
Picture a blind man (me) being guided (by you) through a (Google) minefield. Everything you (and the “McDougall Team”) have done for me and my website is more than I ever could have imagined. I’m trying not to sound “unprofessional,” but it’s wonderful! Again, thank you!
Esq. – The Whistleblower Lawyer